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SAB World of Beer Map

About SAB World of Beer

Remember those school outings we so looked forward to as children? Well, the SAB World of Beer tour is the adult version! The tour is roughly 90 minutes long and takes place at the South African Breweries (soon to be called Anheuser-Busch InBev following a successful takeover) Newtown premises... read more

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More info about SAB World of Beer

Remember those school outings we so looked forward to as children? Well, the SAB World of Beer tour is the adult version! The tour is roughly 90 minutes long and takes place at the South African Breweries (soon to be called Anheuser-Busch InBev following a successful takeover) Newtown premises in Johannesburg. Visitors are guided through the ages – and in 3D – when beer was first brewed back in Egyptian times, later in middle-age European monasteries and finally, in South Africa where umqombothi is brewed. Unlike traditional beer, umqombothi is made from maize and in English is known as sorghum beer. Beer ingredients such as hops can be sampled on the tour. A heritage display shows typical old bar and shebeen (illegal bar) scenes before the tour moves on to the brewing hall where the guide explains the intricate brewing process amid giant copper kettles.

The gift shop contains the SAB brand of merchandise, including the famous green and gold jerseys sponsored by SAB for the national rugby team. SAB sponsors several major sporting codes.

The Tap Room is where 2 free beers are offered as part of the entrance fee and where the tour is concluded. Guests are welcome to linger and appreciate the quality of beer. Light meals are available and the outside patio has beautiful vistas of Johannesburg city. Note that 2 beers will generally place you over the drinking limit of 0.05g per 100ml, be sure to take the hop on-hop off bus or Uber back to your accommodation.

The SAB World of Beer tour is a fun way to spend a few relaxing hours in the city and one does not have to be a beer drinker to enjoy this outing which has in the past been voted South Africa’s top attraction.